What you need to know about online marketing

In this course, Dr. Boulden discusses the importance of a well designed website and what components of your website the search engines are looking at.  He will also discuss things you can do to optimize each term that someone would be searching for you with.  If you are not on page one of search engines like Google, Bing, etc. then you need to watch this video. 

Placed on Site: 04/06/2012

Disclaimer: No commercial support was received for this course.

1. Describe how to establish credibility with your website.
2. List the anatomy of a website as it relates to search engine optimization.
3. Discuss things you can do to increase the presence of your website.

I.     What is SEO

II.    Establishing credibility

III.   Anatomy of a website

IV.    Tracking results

V.     Getting more traffic

• Part 1 - What is SEO and what does your website say about you?
  Dr. Boulden reviews search engine optimization and why before looking at where you rank you should look at your website and find out how well it reflects your practice.

• Part 2 - Examples of Title tags
  Mike Russell will expand on Dr. Boulden's explanation and give you real life examples of this critical piece of SEO.

• Part 3 - Anatomy of a website as it relates to SEO
  Dr. Boulden breaks down what parts of your website that the search engines are looking at that will affect your page rank.

• Part 4 - Increase traffic to your site
  Now that your website is optimized, what can you do to increase traffic to your website. Dr. Boulden breaks it down so that you can start making a difference in your page rank.