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Marketing on the web

  • views: 2,226
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  • credit: 1 CE
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  • PREMIUM Course
Instructor:

Description

Most dentists do not come close to capitalizing on the power of Internet marketing.  As of March 2006, Internet marketing is the most effective form of broadband communication and marketing available.  It creates interest, delivers information and brings customers to your company or organization.  If you are not capitalizing on it, you are missing a large opportunity.  Traditional methods like yellow pages, billboards etc.. are gone.  Your patients today are looking for you on the web, researching prices and learning more about the procedures you offer.  Most importantly, they are probably not going past the first page of Google to do so.  In other words, out of sight out of mind.

Our presenter today spends around $50k a year on Google ad words and generates several millions of dollars in dentistry.  This program is about two things; building a site that entices consumers to you and making that site easily accessible.  Somewhere behind your website must be a concentrated, ever changing site that is committed to answering the needs of the consumer.  If not, the next in line will bring it.  Consumers can access the Internet 24/7 for information.  Will they find you?

 

Last Reviewed: 07/29/2012

Disclaimer: No commercial support was recieved for this program.

Objectives

  1.  Understand how to register your web site.
  2.  Learn the necessary components to building a successful website.
  3.  Discover how to increase your websites organic listing.
  4.  Set up a paid ad on Google.

Outline

I.     Registering your site.
A.    Godaddy.com
B.    Make your site brandableII.    Building your site.
A.    Copy what you like
B.    Make sure it is indexed
C.    Do not build in Flash
D.    Images should be associated with textIII.   Search Engine Optimization
A.    Page links
B.    Blog
C.    Forums
D.    PR release
E.    Site registration IV.   Organic vs. Natural listings V.   SEO listings