What you need to know about online marketing

Part 2 - Examples of Title tags

Instructors:

Peter Boulden, DMD

Peter Boulden, DMD

Dr. Peter Boulden graduated from the University of Kentucky College of Dentistry and practices in Atlanta, GA. Dr. Boulden has experience lecturing locally and nationally.

Mike Russell will expand on Dr. Boulden's explanation and give you real life examples of this critical piece of SEO.

Hi, this is Mike Russell with HDiQ Dental. Sorry to high jack the program for just a moment. But I wanted to reiterate what Peter is talking about and give you some real life examples. For the past 5 yeas at HDiQ Dental we've been putting in the practice many of the things that Peter is talking about here. And I wanted to show you some real life example of the things that we're doing and maybe even delve into some examples of the things the dentist are doing that are good and some things that aren't so good. So if you don't mind let's just repeat what Peter says with some real life examples. And I want to break this down for you in very simple terms how you could use this today. Here we are in HDiQDental.com. I want to visit three different sites and show you exactly what the title is. The title as Peter was mentioning is very important because essentially you wouldn't go into a store, you wouldn't go to a grocery or search for grocery store based on just store. You would search for if it had, if you're looking for a certain tool, if it had a certain product, if it had sushi, if it had the kind of shoes or purse or paint or phone or what have you and probably go over here and you would type something then and it would bring up a location. Location and service, two very key points how people find you. People will search for you by say just type in Dallas veneers. Dallas veneer. Every one of these pages has the phrase Dallas or veneers. Not to get too deep in here but those who have Dallas veneers in their title will do much better. Very quickly sponsored results are not going to look at that. Those are people who pay per link. Who pay to have a very high on there. If you click on that, we're not going to do that to those folks. They will have to pay because they bought the phrase Dallas veneers. These are not organic. These down here are organic, right here. And of course these also are the ones who are high in the location. Again what I mentioned earlier location accounts. Those of you who used demand force or smile reminders. This is important to you. Just a quick aside I will tell you that we are launching a new company. Its suppose to be out in the coming weeks it's called Ignite Practice Builders that if I do say so blows that away that makes it all these other companies look like child's play. You don't lose any of your places and locations or reviews or anything like that. I'm not going to look at that. Let's look at this. Cause we type Dallas veneers and were going to look at Dallas porcelain veneers, all right. So we're going to click here. I've not been here. I don't know, I'm not going to try his last name. I don't know this dentist who do live in Dallas. But I'm using his site as an example of what will hopefully be a good example, a good two or down what works and primarily I want your eyes to be right here, right here. There's a lot of things we can talk about on this. His H1, his dental veneers and Google and Yahoo and all those, you have a lot of links, and a lot of words and lot of pressure. You see first thing out there is porcelain veneers, porcelain veneers. Again the more times that you say this phrase the heavier that Google is going to do that. But again not to get too deep. So what we're going to look at is we want to look over here that this will change as each page as Peter says is unique and I hope it does or this would be a very awkward experience and I'll just have to just delete it. There's an LVI difference. Let's see if that changes. LVI dentist and then of course Dr. Gary. He's got the keywords out there Dallas and dental dentist. So anyone searching for Dallas or plain old dentist or LVI or his name they're going to pull the site up. LVI dentist obviously as you know put some money in some external marketing. So that's important. Let's just do one more just to see if I can really push the luck here. Sedation dentistry, Dallas, sedation or sleep dentist. Again anyone going over here and they type let's just really try to push our luck here. Dallas sedation dentist. And I'm sure that's a very popular word. But the fact that he has it here, the fact that he has it here, the fact that he has it here is going to help Dr. Gary. Let's see if I'm right here. Again a sponsor link, our paid links, our locals. Not paid but those are locals. We got the Richardson dentist. He's going to be higher because he has sedation dentistry so he's a lot of bang in the buck for his site that is going to be Dallas or as people are going to be looking for sedation dentistry in the URL if you will. Here's our friend right here. He's still first page and I want to make sure we're on the right. Yes, that's him. So here is he again. Sedation dentistry. And as you see I bet if we did, and I'm not going to push the envelop anymore. But I bet if we type in all these inlays, onlays and you'll notice up here Dallas inlays, onlays. All right one more change just to drive a point here. Inlays and onlays. And there he is. It's hyperlinked because we've already been there and you saw that was the first one after the local. So what I'm trying to make is each page everything that he say is different the reason that that's important is let's find a bad example. This is always dangerous. I don't mean to point fingers at any, I don't even know what to look at. Let's look at Mike. Mike's dentist. All right here a local. Mike's dentist. Again here are locals as well. So let's go welcome to Michael Dental Care. This is a great example and let's hope this doesn't change. Dr. Michael has got a good website here. It looks like a fine fine practice. It looks like a lovely family here. But let's see if we click on this. So his page where he's put his bang for his buck is he's hoping that people will go over here and they will search for the following phrase, high end, high tech, dental spa, Guilford, Connecticut. That's what he's hoping people will find. So unless they search for that they're not going to find. So let's see if this changes. I assumed that's his homepage. Let's go to about us. Everything stayed the same. I guess we got lucky here. And you see we did this random. And a lot of dentists don't do this. And the point on this and you see everyone we click this does not change. So he's got, he's betting all in black or betting it all in one number here that this phrase is going to come up. And so the point I'm trying to make here is this is not uncommon and if Dr. Michael Dental Care is out there listening I apologize. It looks like a great company. You just need to change a few things. And to get down to specific let's say for facility better dental care through high technology. Well I don't know many people who are searching for high technology. You might want to put something on here that says something to the effect fiber optics. I don't know. This is again just totally adlib here. But you want something that somebody might search for a dentist if I'm looking for a dentist in Guilford, Connecticut I might type Guilford, Connecticut cosmetics dentist or something. We don't see that in here. And lets bring this full circle. Let's bring that all the way home. Let's make fun of our site or hopefully we'll be able to, the teacher will not a make of himself. Here's HDiQ Dental. And let's just go over here. And you'll notice, let go at the very first one. Mickey Bernstein past president of the AACD, great guy. He's got a course up here on HDiQ. So there's Mickey. You'll notice up here it says in our course description dental CE courses by Mickey Bernsein DDS on HDiQ Dental. Now we used to not do that. We used to just have HDiQ Dental much like Dr. Mickey did. Now let's go over here and I don't know what to type. Let's type Mickey Bernstein. I'm typing around a microphone so you'll forgive and let's do DDS. So we know it's a doctor. There you have it. We're no. 2 and again the reason this is highlighted cause we've been to it. So we are believe it or not we are above Mickey's webpage. My Dentist USA is a I don't even know what that is. That's not even his website. So if we click on this website we're basically the second one. So the changes are if you're in Tennessee where Mickey is and you type in Mickey Bernstein you're going to find this. Now this happens to be a very good thing for Mickey because he is an expert of HDiQ. So if you're a patient you come here and you click here and you realize, oh my gosh, my dentist is a teacher as well. So it's a very good thing for Mickey. But you to realize in other cases where you may not have and again this is a good example, the psychology of cosmetic dentistry patient, team interaction, desired outcome, dental CE video by Mickey Bernstein. Everyone of those, everyone of those words is going to be looked up or found in Google, Yahoo search engines because we put them up here on our header. One final point about this before I get back to Dr. Boulden is the reason new put Mickey Bernstein in our title is we realized that though patients may not be looking for his names, doctors are. And that's why if you're looking at Mickey Bernstein or Dennis Wells or Tom Trinkner or Mike Koczarski or Larry Rosenthal whoever it is, you're going to find our website coming up probably if not above very near their own website for a number of reasons. But primarily because of this your header is important.